The Last Thing Pet Owners Cut: Why Pet Spending Has Become a Protected Budget Item

A new survey of 1,400 US pet owners found that when household budgets come under pressure, pet health and wellness care is the last thing to go — with only 5% willing to cut it, compared to 57% who'd sacrifice dining out first. The research confirms what the pet industry has long suspected: for many owners, pet spending is now non-negotiable. The question is whether UK owners feel the same way. Given what we're seeing in the British market, the answer is probably yes.

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